Blogs Audience – Q2 2005

An interesting research conducted by comScore Media Metrix, and sponsored in part by SixApart and Gawker Media is giving us an overall image of the Behaviors of the Blogosphere, scale, composition and activities of weblogs audiences.

The research is conducted on a panel of more than 2 million Internet users (out of which 75% are US based).  An analysis of the traffic of thousands of blogs identified some 350 top blog sites and blog networks; that list was supplemented with other popular blogs in smaller segments, such as business blogs.  The analysis also included more than two dozen large weblog hosting services, including Blogspot, Xanga, TypePad and others, which collectively represent millions of blog sites.

Key findings of the report:

  • 400 blog domains tracked by comScore were visited by 50 million U.S. Internet users in Q1 2005.  This represents an increase of 45 percent compared to Q1 2004.
  • Traffic to the top blog hosting services has grown considerably in the past year. Six of the top ten hosts have grown by more than 100 percent compared to last year.  Top gainers included Blogs.com (+241 percent), TypePad (+240 percent) and Blogdrive (+223 percent).
  • Politcs/News weblogs are preffered by 43 percent of blog readers followed by Hipster Blogs (17%) and Tech blogs (15%), with business blogs ending the list with only 3 percent.
  • Blog visitors are 30 percent more likely than the average Internet user to live in households where the household head is 18 to 34 years old and are 11 percent more likely to access the Internet using a broadband connection.

Technorati tag: , ,

Google vs. Yahoo – the battle moves on

Whenever we think that things are cooling down for a while, not one, but both search engine giants jump up to remind us the war is not over yet.

Just yesterday Yahoo! announced that:

we have grown our index and just reached a significant milestone at Yahoo! Search – our index now provides access to over 20 billion items. While we typically don’t disclose size (since we’ve always said that size is only one dimension of the quality of a search engine), for those who are curious this update includes just over 19.2 billion web documents, 1.6 billion images, and over 50 million audio and video files.

Yahoo vs. GoogleWow! That was more than double that Google index claims. Well, Google didn’t stay behind for more than just one day. As such, they (finally)

announced that starting today you’ll be able to get Google News results in two feed flavors, Atom and RSS. You can use either format in your favorite feed reader

Think that this is all? Well if rumors were spreading around that Google has plans with Instant Messaging, even since last autumn, Google took it seriously. They’re rumored to be announcing the purchase of Meetroduction, a combined IM/social networking offering that tries to combine instant messaging with the ability to find someone who’s physically near you.

This isn’t a separate instant messaging product, but one that plugs into existing IM offerings which might make a lot of sense for Google, since it wouldn’t need to build up a new userbase, Techdirt says and this seems like the sort of thing that could easily be merged with Google’s Dodgeball offering to create something that goes beyond mobile devices to instant messaging as well. Smart move indeed, I have to admin I’m looking forward into it.

Remaining in this field, of Yahoo vs. Google battle and rumors in the same time the latest buzz shaking around the blogsphere is that Skype is looking for buyers, and with this in mind, approached Yahoo! but they balked at the asking price. Price supposedly asked: $1 billion. Hmmm!! Another one to think about…

Technorati tags: , , , ,

10 Years Online

1995 is definetly the year that started it all for the online world.

Sharing millions of songs online with friends, googling around, buying and auctioning everything online, being able to set up your own webpage in couple of minutes, dowloading tons of information, watching TV, seeing your friends from the other side of the world and chatting with them online, unlimited online storage…

All these are part of our daily lifes, and some of them seem to be here forever. Well, hardly to believe, they are here for only 10 years or less, and 1995 was the year when all of them actually started.

Before the Netscape browser illuminated the Web, the internet did not exist for most of the people. If it was aknowledged at all, it was mischaracterizedas either corporate email or a clubhouse for adolescent nerds. And it was hard to used too. Who wanted to waste time on something so boring?

Some months later, on August 9th, 1995, Netscape’s public offering took off, and in a blink, a world of do-it-yourself possibilities was born. Suddenly it became clear that people could create material that anyone with a connection could view. The burgeoning online audience no longer needed traditional media for content. Well, not in an instant, it took almost ten years, but with the Netscape’s stock peaking at $75 on its first day of trading, the world gasped in awe. Was this insanity, or the start of something new?

See a year by year, short history of the last decade online.

Technorati tag:

Online Advertising Networks

I mentioned the rumors here on this since March this year. Even if Yahoo officials declined to comment, it seems that Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

While Yahoo and Google already go head-to-head serving major search-advertising partners such as America Online, Google has largely enjoyed a monopoly delivering its signature text-only ads to smaller content sites, including blogs.

Now Yahoo will play to that constituency and challenge Google’s pricing power in one of the fastest-growing online mediums: blogging. Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ads. Yahoo and publishers will split the fees.

And that’s not all. Google is receiving a punch from Ask.com also. Google accounted for roughly 70% of Ask Jeeves’ revenue of $261 million last year. The Google relationship turned out to be Ask Jeeves’ salvation as it struggled to survive shortly after the dot-com meltdown. With its survival no longer in doubt and its Web sites growing in popularity, Ask Jeeves believes it’s well positioned to develop its own advertising network.

All this fuzz while the latest studies show that a nearly 1/3 PPC click fraud.

The experiment was conducted in conjunction with Los Angeles-based Clicks2Customers.com and focused on three pay-per-click (PPC) campaigns running during a 10-day period in 2005. Duplicate clicks were determined by comparing IP addresses, language, browser settings, referring URL, time of click, operating system, browser plug-ins and country of origin.

“Our random sample of PPC campaigns uncovered as much as 29.5 percent PPC fraud and showed that Google was able to account for and credit only a tiny portion of those fraudulent charges,” McGlaughlin said. “Whether it is click fraud or the lesser known impression fraud, these fraudulent clicks can cause a lot of damage to advertisers because it drains their budgets. Companies should be aware of how big of a problem it really is and be equipped to more aptly detect it.”

UPDATE: News confirmed on Yahoo!blog, beta signup here (US only)

Technorati tags: Online Advertising, PPC, click fraud

Technology Puts People Under Pressure

If technology was supposed to set the modern worker free, create more leisure time and make people more productive, then it has singularly failed, according to new research.

Workers in the UK are under greater pressure and work longer hours than ever because of the increasing complexity of their employer’s IT systems, the study commissioned by BT has argued.

The poll of 445 senior managers found seven out of 10 believed staff at their companies were generally under more pressure than three years ago. More than eight out of 10 (86 per cent) felt their employees also worked longer hours than three years ago.

IT systems producing too much of the “wrong sort” of data was widely blamed for this increase, with 40 per cent of those polled arguing their organisation produced far too much useless or unneeded information. Compounding this, the typical office worker also gets interrupted every three minutes by a phone call, e-mail, instant message or other distraction – but it takes about eight uninterrupted minutes for the brains to get into a really creative state.

Failing or stubborn IT systems are constantly being cited as one of the biggest stressors for many workers. The survey of more than 1,000 office workers found computers were overwhelmingly the number one cause of lost productivity, with crashes, printer jams and network problems wasting 48 minutes a day.

Technorati tag: Technology

Blogging Guide from Oglivy PR

Oglivy PR released The Executive Blogger’s Guide to Building a Nest of Blogs, Wikis & RSS (PDF, 2.8MB).

Changes in online technology have taken what was already a revolution in communication and now morphed the internet into a real-time forum wherein for the first time, participants are as powerful as traditional controllers of media and public relations messages.

The publication covers all important aspects of blogging, with an accent on corporate blogging:

  • Welcome to the Blogosphere: The End of Top-Down Talk
  • What are Blogs?
  • How Powerful Have Blogs Become?
  • The Unique Characteristics of Blogs
  • Business Blog Examples
  • How To Use RSS
  • Newsreaders
  • Searching and Monitoring Blogs
  • Launching Your Blog
  • Corporate Policies and Blogging
  • Blog Backfires
  • Moblogs & Vblogs
  • Wikis
  • Conclusion:Your Game Plan

via: Johnnie Moore’s Weblog

Technorati tags: blogging, corporate blogging

Microsoft in the News

UPDATE 2: Well, Microsoft felt like it needed to explain the new “Vista” name so here is what they say that the new version of Windows:

deserved a name that was more representative of what it specifically brings to customers.

Today, we live in a world of ‘more’ — more information, more ways to communicate, more things to do, more opportunities — and at the same time, more responsibilities. Increasingly, we all turn to our PCs to help us with that.

More on BetaNews website

UPDATE 1: Official announcement of the new Windows Vista was made today, as well as the official website launched.

Well Micrsoft was present quite often lately in the (un)official news, blogs and stuff. The latest rumor, citing sources close to the company who requested anonymity, is about the official name of the future Windows release, known until know under the codename Longhorn.

Microsoft has decided on an official name for Longhorn: Windows Vista. I find it kind of ugly, as I was really getting used (already hmmm) with the codename, but, as someone put it, it’s better than Windows 2009, right?.

Microsoft has relied primarily on date-oriented names for many of its products, although it has shied away from those on occasion. Longhorn Beta 1 is widely expected to be unveiled next week. Beta 2 is due in the first half of 2006. Microsoft officials confirmed on Thursday the final release is still on track for the latter half of 2006. Also there were more screenshots of the new Windows release flying around in the blogsphere.

Keeping on the tags, Microsoft and Beta testing, Microsoft started to send out invites to test out the new hotmail. The new hotmail site will go live within 7 days for beta testers and they will have the first peek at it. Everyone will be upgraded to 2GB when this is released with alot of new features like keyboard shortcuts for example.

Last, but not least, the new MSN Messenger 7.5 Beta, leaked out (before plan) and can be downloaded here and MSN Screen Saver (Beta) is good for download already from Microsoft website. With the MSN Screen Saver (Beta) you can: personalize with background photos and news and weather information from MSN or any RSS feeds from websites you choose, search the Web and click news headlines directly from the Screen Saver and stay connected with MSN Hotmail, MSN Messenger, and MSN Spaces. Track how many unread Hotmail messages and current Messenger conversations you have, and display blogs and photos from your friends’ MSN Spaces. Tobe mentioned that MSN Screen Saver requires installation of the MSN Search Toolbar with Windows Desktop Search on the same computer (typical Microsoft ugly stuff).

More, Internet Explorer 7 will go beta this summer. Check some screenshots here.

Technorati tags: Microsoft, Longhorn, New Hotmail

Longhorn Sneak Preview

The August 2005 issue of PC World magazine has a sneak preview into Longhorn, next year’s Windows release, complete with screenshots.

    The most recent build of Longhorn–Microsoft’s next Windows–has some impressive visual touches, including the kinds of translucent objects found now in Apple’s OS X, and more powerful ways of finding files. But it doesn’t yet exhibit any breakthroughs in productivity, or promised features such as security improvements and smarter connections to handheld devices.

Well it seems that most of the big improvements are in the GUI field since:

    in spite of announced planned enhancements such as monitoring of outbound data (Windows XP’s firewall watches inbound traffic only), protection against malware, a new type of restricted user account, and a secure startup scheme to ensure that a PC hasn’t been tampered with, Longhorn so far has the same minimal security toolbox as Windows XP with Service Pack 2.

More info: Microsoft Windows codenamed Longhorn

Technorati tag:

Yahoo!Mail – new version in limited beta

Yahoo! is about to launch a limited (for now) beta version of its popular mail client.

On the upside, this is the first webmail client that doesn’t feel like it’s on the web. It has the look of Outlook (with Yahoo branding and an ad box), slick drag & drop across 3 panes, real keyboard shortcuts and right click menu, and wicked fast autocomplete and caching that lets you scan through folders with thousand of message even faster than Mail.app and other desktop clients. Some of it will be familiar to Oddpost users, but now it works across platforms (including Firefox for the Mac!) and with Yahoo hosting, storage, search and spam protection it’s simply of a different grade.

Via argumente.ro

Click fraud threat

Well there are of course bumps in the way of online advertising towards its bright future.

And Google has reasons to be nervous. Paid-search advertising generates about 98 percent of its revenues. Red-hot demand for cost-per-click advertising doubled Google revenues in the first three quarters of this year and paved the way for the company’s blockbuster IPO in August.

Google CFO sounded the alarm today, on click fraud issue, calling it the “biggest threat” to the Internet economy.

“I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model”

The paid-search model is now the fastest-growing form of Internet advertising, according to the Interactive Advertising Bureau. But analysts, fraud experts and now Google are openly fretting about the rise of click fraud.

The main perpetrators appear to be competitors of advertisers and also scam sites set up for the sole purpose of hosting ad links provided by Google, through its AdSense unit, or Yahoo!, through its Overture service. Humans or specially designed software then click on those ad links in order to “steal” revenue from advertisers.

Government watchdogs, primarily focused on pursuing Internet scams that harm consumers, have only recently taken action.