The fact that Primedia’s About.com is on sale is already old by now. Same that the final bids are due on Tuesday. The latest news on the case are mentioning no more no less than 5 (yeah five) huge bidders are in the game, as follows: Google (huh, no wonder:), Yahoo! (well if Google’s there, they should be too), AOL, Ask Jeeves (as Bloglines wasn’t enough) and last, but not least The New York Times itself. Big fight to follow if all of them are really in the game. The same rumors are saying that the asking price is $350 million to $500 million.