Advertising Clichés

An interesting article published by online edition of BBC News on (annoying) clichés in advertising.

It’s tiresome to see characters in adverts who don’t resemble anyone you know,” says the article.

Here are my favorites ones:

  1. Men are obsessed with sex but will forego sex in order to watch football or drink beer.
  2. Women are locked in a constant battle with their weight/body shape/hairstyle.
  3. Career success is entirely based on your ability to impress your boss.
  4. Mums are often harassed but NEVER depressed/unable to cope.
  5. Any act of male stupidity (e.g. walking across a clean floor in muddy boots, putting the dog in the dishwasher, etc.) will be met with a wry smile, not genuine annoyance/anger.
  6. Married men will flirt with other, younger women but NEVER act upon it.
  7. Scandinavians are, without exception, blonde and beautiful.
  8. Women have jobs they never do in real life, e.g. dockworker (who looks like a model).
  9. Children will not eat fruit or vegetables. Ever.
  10. Both men and women find driving deeply pleasurable, never boring or stressful.
  11. High Street bank staff are (A) friends of the customers, and (B) of slightly above-average attractiveness (only if female).
  12. All women (except stay-at-home housewives) have interesting and enjoyable careers.
  13. Any over-the-counter medical product will work instantly and 100% effectively.
  14. Women never merely hop in and out of the shower, instead preferring to act out some sort of soapy Dance of the Seven Veils.
  15. School is a happy experience for all children.

Via: Adverblog

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