Cosmorom, the fourth romanian mobile phone player, just relaunched itself as Cosmote. Following its mother company branding, they also “re-colored” themselves into a little bit more green.

A green that is challanging this year’s re-branding-champion Connex, or should I say MobiFon, or is it Connex-Vodafone? Well, once a branding champion and innovator on the Romanian market, Connex turned lately into a confusing “who am I-challange” for the consumer, ending up with loosing the market-leader position and with a confusing and challenged position, at least in terms of colors.

So, let’s have all these, in a graphical form. They

turned to this

which is very similar with this

which at the beginning of the year looked like this

but now is this

and in spring will be only

which in terms of colors is very much alike this

and this really make me think of this

or instead of